Classic Games Make a Comeback to Relieve Recession Boredom
Katie Cordrey — February 8, 2009 — Marketing
References: news.yahoo
During these times of economic hardship, old-fashioned board games are at the top of the list for many who find that it’s cheaper and easier to stay in for entertainment. One side benefit is that board game manufacturers are some of the few businesses still turning a profit.
While most of us have some childhood experience with games like Monopoly, Clue, Candyland, or Trivial Pursuit, they have changed a little over the years. Many now have online components or other updates. Still, without economic hard times, children of this generation may have missed out on exposure to these traditional games.
Maybe board games are the silver lining to our current financial cloud.
While most of us have some childhood experience with games like Monopoly, Clue, Candyland, or Trivial Pursuit, they have changed a little over the years. Many now have online components or other updates. Still, without economic hard times, children of this generation may have missed out on exposure to these traditional games.
Maybe board games are the silver lining to our current financial cloud.
Trend Themes
1. Board Game Revivals - Old-fashioned board games are making a comeback in response to economic hardship, leading to opportunities for disruptive innovation in the board game industry.
2. Retro Gaming - The nostalgia trend is fueling a resurgence in classic board games, creating opportunities for innovation in game design and marketing.
3. At-home Entertainment - The shift toward at-home entertainment is leading to increased demand for board games, providing opportunities for innovation in game development and retail.
Industry Implications
1. Board Game Manufacturing - Manufacturers of traditional board games have the opportunity to capitalize on the trend toward board game revivals by developing new versions of classic games and exploring innovative game design.
2. Retail - The resurgence in board game popularity creates opportunities for retailers to expand their offerings and tailor their marketing strategies to attract new customers.
3. Technology - As board games increasingly incorporate technology, there is an opportunity for tech companies to collaborate with game developers and explore new ways to integrate online and offline gaming experiences.
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