Arjun Davda — November 21, 2005 — Naughty
References:
Pop star Enrique Iglesias has announced that he'll be launching a new line of extra-small condoms. He says, "The next product I'm going to put my name on is extra-small condoms. I can never find extra-small condoms and I know it's really embarrassing for people."
Implications - Iglesias is commonly regarded as a sex symbol in contemporary culture, so perhaps he will gain respect for endorsing a product that many celebrities would avoid at all costs. I'm curious as to what the commercials for this commodity will look like!
The Spanish singer is typically profiled in headlines regarding his relationship with Tennis beauty Anna Kournikova. But not this time.
Implications - Iglesias is commonly regarded as a sex symbol in contemporary culture, so perhaps he will gain respect for endorsing a product that many celebrities would avoid at all costs. I'm curious as to what the commercials for this commodity will look like!
The Spanish singer is typically profiled in headlines regarding his relationship with Tennis beauty Anna Kournikova. But not this time.
Trend Themes
1. Extra-small Condoms - There is a growing trend for extra-small condoms, as endorsed by pop star Enrique Iglesias.
2. Celebrity Endorsements - Celebrities endorsing unconventional products like extra-small condoms is becoming a trend in contemporary culture.
3. Alternative Commodity Marketing - Unconventional commercials for products like extra-small condoms are gaining attention and disrupting traditional marketing strategies.
Industry Implications
1. Sexual Wellness - The sexual wellness industry is experiencing a surge in demand for extra-small condoms, presenting opportunities for innovation.
2. Celebrity Branding - The celebrity branding industry can explore partnerships with celebrities to endorse unconventional products and expand their reach.
3. Marketing and Advertising - The marketing and advertising industry has the chance to create disruptive and attention-grabbing campaigns for alternative commodities like extra-small condoms.
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