Aker English Rosé Aperitif is Redefining Aperitif Culture in the UK
Laura McQuarrie — August 10, 2022 — Lifestyle
References: thespiritsbusiness
Aker English Rosé Aperitif is the result of a collaboration between English wine producer Chapel Down and spirits distiller Capreolus Distillery and it speaks to consumers who are looking for premium products made with all-natural ingredients and without sugary preservatives. From blossoms, roots and spices to wormwood, the aperitif is brimming with English botanical flavors. For a lighter and longer drinking experience, the product is bottled at 17% ABV.
The Aker Perfect Serve comes in an ice-filled wine glass, topped with tonic or soda and garnished with an English strawberry and sprig of home-grown mint.
As a uniquely English aperitif brand, Aker is on a mission to tap into rising consumer awareness around health, provenance and the "thirst for appreciating all things home-grown."
The Aker Perfect Serve comes in an ice-filled wine glass, topped with tonic or soda and garnished with an English strawberry and sprig of home-grown mint.
As a uniquely English aperitif brand, Aker is on a mission to tap into rising consumer awareness around health, provenance and the "thirst for appreciating all things home-grown."
Trend Themes
1. English Botanical Aperitifs - Aker's all-natural and English botanical flavors in their aperitif is tapping into the rising trend of consumers looking for premium products made with natural ingredients.
2. Redefining Aperitif Culture - Aker is redefining aperitif culture in the UK by offering a uniquely English aperitif experience using locally-sourced botanicals.
3. Lighter and Longer Drinking Experience - Aker's use of a lighter 17% ABV in their English Rosé Aperitif offers a longer and more refreshing drinking experience that is appealing to health-conscious consumers.
Industry Implications
1. Alcoholic Beverages - Aker's use of locally-sourced botanicals presents an opportunity for the alcoholic beverage industry to explore unique flavor profiles through natural and sustainable options.
2. Food and Beverage Tourism - Aker's focus on utilizing homegrown ingredients in their aperitifs presents an opportunity for the food and beverage tourism industry to offer unique and authentic experiences centered around local and regional ingredients.
3. Healthy Lifestyle Products - Aker's emphasis on natural ingredients and a lighter drinking experience presents an opportunity for the healthy lifestyle products industry to incorporate the same principles into their product offerings.
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