The Litbaits Campaign Encourages Reading with Unmissable Headlines
Laura McQuarrie — March 16, 2017 — Social Media
References: adweek
'Litbaits' is a campaign that was developed by Dallas-based bookstore The Wild Detectives as a creative way to encourage reading.
In the same way that clickbait titles captivate an Internet user's attention and dare them to read on, Litbaits was set up to do the same for some of the best literary classics in the world. The bookstore gave books like The Scarlet Letter and The Picture of Dorian Grey captivating headlines. The headline for The Wizard of Oz Reads: "You'll never guess what happened to this Kansas teen after tornado destroys her home." As a result, the stories from classic books are made to seem new again, especially to the Internet generation.
There are some incredible books that can hold a reader's attention to the very end, and this inventive reading campaign proves the power of a story with a timeless plot.
In the same way that clickbait titles captivate an Internet user's attention and dare them to read on, Litbaits was set up to do the same for some of the best literary classics in the world. The bookstore gave books like The Scarlet Letter and The Picture of Dorian Grey captivating headlines. The headline for The Wizard of Oz Reads: "You'll never guess what happened to this Kansas teen after tornado destroys her home." As a result, the stories from classic books are made to seem new again, especially to the Internet generation.
There are some incredible books that can hold a reader's attention to the very end, and this inventive reading campaign proves the power of a story with a timeless plot.
Trend Themes
1. Clickbait Marketing - Marketing campaigns that utilize the clickbait style to appeal to modern readers and generate interest in classic literature.
2. Social Media Book Clubs - The rise of social media communities focused on book discussion, providing new opportunities for publishers to market and reinvigorate old titles.
3. Adaptive Storytelling - Innovative methods of delivering classic literature to modern audiences through customized and interactive storytelling tools.
Industry Implications
1. Publishing - Publishers can utilize clickbait-style marketing campaigns and social media book clubs to market and reinvigorate classic titles for modern readers.
2. Marketing - Marketers can learn from the success of Litbaits and incorporate similar strategies into their campaigns to increase engagement and interest from their target audience.
3. Technology - The rise of adaptive storytelling tools provides opportunities for tech companies to develop new platforms and applications which cater to the modern reader's needs.
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