Boards Made for Girls That Shred
Alex Scott — December 11, 2009 — Lifestyle
References: bitchboards & girl.au
For the longest time the sport of snowboarding has been primarily dominated by men. Though there are women competitors in events like the X-Games, snowboarding, since its inception into mainstream winter sports, has been a market catered to males in both the product and advertising aspects. Alex Masterson aims to change all that with her empowering snowboards.
Masterson's 'BitchBoards' is a line of empowering snowboards designed specifically for women not only in aesthetics but also in functionality and movement. This is the first company to specify only in female snowboards. These boards have been tested and used by top athletes and the feedback has always been that these boards are bitchin!
Masterson's 'BitchBoards' is a line of empowering snowboards designed specifically for women not only in aesthetics but also in functionality and movement. This is the first company to specify only in female snowboards. These boards have been tested and used by top athletes and the feedback has always been that these boards are bitchin!
Trend Themes
1. Gender-targeted Sports Products - Opportunities to disrupt sports product market by designing products for under served market segments
2. Female Empowerment - Market potential in designing products that empower women and break gender stereotypes in traditionally male-dominated industries
3. Customized Sports Equipment - Disruptive opportunity to design sports equipment specifically tailored to customer needs to enhance the overall customer experience
Industry Implications
1. Sports Equipment Manufacturing - Opportunity for sports equipment manufacturers to disrupt the market by creating gender-specific sports products to cater to the under served market segments
2. Winter Sports - Opportunity in winter sports industry to create empowering products for women to encourage more female participation in traditionally male-dominated sports
3. Marketing and Advertising - Opportunity to break gender stereotypes by creating marketing campaigns that emphasizes gender inclusivity and empowermentrather than male-dominated narratives
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