Dissolve's Mockumentary Shows How We Have Come to Use Emojis in Real Life
Laura McQuarrie — July 19, 2014 — Tech
References: underconsideration & designtaxi
'Emoji Among Us: The Documentary' by stock footage company Dissolve is a funny way to show just how much we have come to rely on emojis in real life.
The video is set up so that the emojis are seamlessly mixed into real-world footage of everything from sunrises to garments hanging on a clothing line—in some scenes, the emojis are blended in so well they might even be difficult to spot the first time you watch the video.
The emoji icons are presented like aliens or some other kind of otherworldly beings that we have accepted into our society from another planet, bringing with them a new way to communicate. Of course this has not been without struggle, as proven by instances where emoji messages can be extremely annoying, just plain confusing or often misunderstood completely.
The video is set up so that the emojis are seamlessly mixed into real-world footage of everything from sunrises to garments hanging on a clothing line—in some scenes, the emojis are blended in so well they might even be difficult to spot the first time you watch the video.
The emoji icons are presented like aliens or some other kind of otherworldly beings that we have accepted into our society from another planet, bringing with them a new way to communicate. Of course this has not been without struggle, as proven by instances where emoji messages can be extremely annoying, just plain confusing or often misunderstood completely.
Trend Themes
1. Emoji Integration - The trend of integrating emojis into various forms of media presents opportunities for new forms of expression and communication.
2. Emojis in Real Life - The trend of incorporating emojis into real-world scenarios opens up possibilities for creative marketing and storytelling techniques.
3. Challenges of Emoji Communication - The trend of exploring the challenges and misunderstandings associated with emoji communication can spur innovative solutions for clearer digital communication.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can utilize emoji integration to create engaging campaigns and connect with younger generations.
2. Media and Entertainment - The media and entertainment industry can explore the use of emojis in storytelling and production to captivate audiences in new and unique ways.
3. Communication and Technology - The communication and technology industry can develop tools and platforms to enhance emoji-based communication and bridge the gap in understanding.
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