Lush Cosmetics Created an Eggplant-Shaped Bath Product for Valentine's Day
Laura McQuarrie — January 4, 2019 — Fashion
For Valentine's Day this year, Lush Cosmetics will be sharing a different take on the holiday by launching fruity emoji bath bombs inspired by "the language of love." The bath products, which will come in the shapes of peaches, eggplants and bananas, are designed to reference some of the icons on the emoji keyboard that are often used suggestively.
While the eggplant-shaped bath bomb boasts the uplifting scent of bergamot, ho wood and fresh eggplant, the range also includes the Big Banana Massage Bar made from fresh banana and a strawberry soap.
This year's Valentine's Day collection from Lush Cosmetics is set to launch in just a few days online and in-store, providing people with plenty of time to stock up on the emoji-inspired product range.
While the eggplant-shaped bath bomb boasts the uplifting scent of bergamot, ho wood and fresh eggplant, the range also includes the Big Banana Massage Bar made from fresh banana and a strawberry soap.
This year's Valentine's Day collection from Lush Cosmetics is set to launch in just a few days online and in-store, providing people with plenty of time to stock up on the emoji-inspired product range.
Trend Themes
1. Fruit Emoji-inspired Bath Products - Opportunity for cosmetics companies to tap into the growing trend of using popular emoji designs in their bath product lines.
2. Valentine's Day Collections - Opportunity for retailers to leverage Valentine's Day as a marketing strategy and create special product lines that cater to couples and/or single people.
3. Fruity Fragrances - Opportunity for fragrance companies to create and market fruit-inspired scents for bath and body products.
Industry Implications
1. Cosmetics - Cosmetics companies can leverage this trend of emoji-inspired bath products by creating their own unique designs within the space.
2. Retail - Retailers can leverage Valentine's day as a marketing strategy to create special product lines that cater to couples and/or singles, that fit the holiday theme.
3. Fragrance - Fragrance companies can tap into the trend of fruity scents for bath and body products, and market them as a healthier alternative to artificial fragrances.
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