‘Mindplay: Bricks on Me' by Elroy Klee Turns Toys into Voguish Hair
Kevin Young — May 1, 2012 — Fashion
References: elroyklee & designboom
These savvy pixelated hairstyles created by Holland-based design studio Elroy Klee use LEGO pieces to assemble fashionable wigs.
Titled ‘Mindplay: Bricks on Me,’ these building blocks, in the colors of black, blonde and red, take the forms of the afro, short crop and blonde layers. The photo shoot was completed as a project for an advertisement campaign. The custom-made wigs were constructed in portions before carefully fitted onto the models’ heads, where they required extreme balance on the models' part.
No more split ends with these wigs, nor the need for hairspray and anti-frizz products; however, one does have to worry about knocking into things. Mindplay: Bricks on Me by Elroy Klee takes beauty to the next level, using toys as its main tool.
Photo Credits: designboom, elroyklee
Titled ‘Mindplay: Bricks on Me,’ these building blocks, in the colors of black, blonde and red, take the forms of the afro, short crop and blonde layers. The photo shoot was completed as a project for an advertisement campaign. The custom-made wigs were constructed in portions before carefully fitted onto the models’ heads, where they required extreme balance on the models' part.
No more split ends with these wigs, nor the need for hairspray and anti-frizz products; however, one does have to worry about knocking into things. Mindplay: Bricks on Me by Elroy Klee takes beauty to the next level, using toys as its main tool.
Photo Credits: designboom, elroyklee
Trend Themes
1. Pixelated Hairstyles - Using LEGO pieces to create fashionable wigs presents an opportunity for disruptive innovation in the beauty industry.
2. Custom-made Wigs - Constructing wigs in portions and fitting them onto models' heads showcases the potential for disruptive innovation in the wig-making industry.
3. Toy-based Fashion - Using toys as a main tool to create voguish hair demonstrates the potential for disruptive innovation at the intersection of fashion and play.
Industry Implications
1. Beauty Industry - The use of LEGO pieces in creating fashionable wigs presents disruptive innovation opportunities to enhance hair styling and replace traditional hair products.
2. Wig-making Industry - The construction of custom-made wigs using LEGO pieces suggests disruptive innovation opportunities for improved wig design and production processes.
3. Fashion Industry - The incorporation of toys into hairstyling showcases disruptive innovation opportunities for playful and unique fashion concepts.
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