The Elma Wrap by New Kid Looks Like a Formal Shoe at First Glance
Michael Hemsworth — April 6, 2013 — Fashion
References: needsupply
If you work in an office or similarly structured work place, then you need to wear appropriate footwear, which is where the Elma Wrap by New Kid can come in handy when the heat rises. The shoe/sandal hybrid looks like a standard piece of formal footwear in the front, but closer inspection reveals the strappy sandal style in the rear.
It's interesting how certain designers like New Kid are making shoes and accessories that can lead two lives: the daily office routine and a night life. Few ladies want to lug around wardrobe changes, which is where the Elma Wrap by New Kid can come in handy to keep you office appropriate without making your feet feel cramped.
It's interesting how certain designers like New Kid are making shoes and accessories that can lead two lives: the daily office routine and a night life. Few ladies want to lug around wardrobe changes, which is where the Elma Wrap by New Kid can come in handy to keep you office appropriate without making your feet feel cramped.
Trend Themes
1. Dual-purpose Footwear - The Elma Wrap by New Kid exemplifies the trend of shoes that can transition from office wear to evening wear.
2. Disguised Fashion - Designers like New Kid are creating fashion items, such as the Elma Wrap, that cleverly conceal their functionality.
3. Comfortable Versatility - The Elma Wrap by New Kid offers a comfortable and versatile option for professionals who want to avoid carrying multiple pairs of shoes.
Industry Implications
1. Fashion - The fashion industry can explore the disruptive potential of creating dual-purpose footwear that meets the needs of professionals.
2. Accessories - The accessories industry can capitalize on the trend of disguised fashion by developing versatile and functional accessories.
3. Corporate Wear - The corporate wear industry can embrace comfortable versatility by offering more options like the Elma Wrap that seamlessly transition from office to social occasions.
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