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Beachy Sweatshirt Editorials

Clean the Sky - Positive Eco Trends & Breakthroughs

The ELLE Kerry Washington Cover Shoot Focuses on Casual Spring Looks

— March 17, 2016 — Fashion
Although as elegant as ever, the ELLE Kerry Washington cover shoot shows the actress in outfits much different from her character Olivia Pope of Scandal. After all, the "fixer" is known for her put together wardrobe on the hit television show. That said, there is something stylishly casual about the spring looks featured in this beach photoshoot.

Shot by photographer Dan Martensen, the ELLE Kerry Washington cover shoot features pieces from the likes of Versace, Chloe and Altuzarra amongst others. In the accompanying article, she talks about her role in 'Confirmation,' “This moment was so important because it created a language around women being able to protect themselves. The behavior that Anita Hill described was going on in a lot of offices throughout the country, and most people didn’t think they were doing anything wrong.”
Trend Themes
1. Casual Spring Looks - Opportunity for retailers to offer more casual and comfortable spring fashion options.
2. Photographer Editorials - Opportunity for photographers to showcase their talent and creativity through editorial shoots.
3. Celebrity Fashion Influence - Opportunity for fashion brands to leverage celebrity endorsements and collaborations to drive sales and brand awareness.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrating technology in retail spaces to provide a personalized shopping experience.
2. Photography - Disruptive innovation opportunity: Developing AI-powered photography software that enhances and automates the editing process.
3. Entertainment - Disruptive innovation opportunity: Creating interactive platforms that allow fans to shop for the exact celebrity outfits shown in editorials.
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