Elio Di Luca Chocolate is Swathed in a Hunger-Inducing Wrapper
Susan Keefe — December 7, 2011 — Lifestyle
References: puigdemontroca & packagingoftheworld
When it comes to the chocolate brand Elio Di Luca simplicity is key. The company not only favors a minimal amount of ingredients in its products, its wrapper reinforces this bare bones approach to artisan goods. The packaging, designed by Barcelona-based design firm Puigdemont Roca, features clean, detailed shots of edible items that add flavoring to the different types of chocolate. Ranging from a particularly breath-taking cross section of an orange to an inviting capture of a glass of frothy milk, these arresting wrappers have you salivating before you even pull away the foil.
The rest of the package is left relatively unadorned. The predominantly black wrapper serves as a preview for the glossy dark chocolate it houses. The drool-worthy food photography pops dramatically against the package's dark background, drawing the consumer's eye directly to the seductive captures.
Sure to have you licking your lips in the grocery isle, Elio Di Luca packaging is as yummy as the chocolate it envelopes.
The rest of the package is left relatively unadorned. The predominantly black wrapper serves as a preview for the glossy dark chocolate it houses. The drool-worthy food photography pops dramatically against the package's dark background, drawing the consumer's eye directly to the seductive captures.
Sure to have you licking your lips in the grocery isle, Elio Di Luca packaging is as yummy as the chocolate it envelopes.
Trend Themes
1. Minimalist Packaging Design - Designing packaging that is visually minimalistic yet still draws attention to the product and its flavor components through creative use of photography.
2. Food Photography Packaging - Incorporating high-quality, drool-worthy food photography into product packaging to enhance the consumer's desire for the product.
3. Simplicity in Artisan Goods - Streamlining ingredients and packaging design for artisanal food products to align with consumer preferences for simplicity and quality.
Industry Implications
1. Food & Beverage - Opportunities for companies to innovate in the design of food and beverage packaging that is minimalistic and highlights the quality and flavors of the product.
2. Artisanal Goods - Incorporating simplicity in the ingredients and packaging design of artisanal products to align with consumer preferences for quality and sustainability.
3. Design & Photography - Opportunities for design and photography firms to work with companies to create visually minimalistic packaging that still showcases product features through high-quality food photography.
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