Innovative Examples to Entice a Captive Audience
Elsa Blaine — February 8, 2009 — Marketing
References: toxel
Elevators and their respective doors are a prime target for an advertising opportunity. Masses of people stand staring at these doors; they are a captive audience as they wait for the indicative ‘bing’ and their ride up or down. Many companies are realizing this and taking their ad campaigns to the elevator.
These fabulous examples of elevator advertising are part of a collection put together by Toxel. The companies they represent are as follows:
1. Coke Zero
2. Mini Cabrio
3. Gold’s Gym
4. Volkswagen
5. Achilles Forklifts
6. Jelly Tots
7. Claro
8. Science World
9. Boecker Pest Control
10. Witness Against Torture
In the related trends below, you will find some cool examples of escalator advertising from Trend Hunter.
These fabulous examples of elevator advertising are part of a collection put together by Toxel. The companies they represent are as follows:
1. Coke Zero
2. Mini Cabrio
3. Gold’s Gym
4. Volkswagen
5. Achilles Forklifts
6. Jelly Tots
7. Claro
8. Science World
9. Boecker Pest Control
10. Witness Against Torture
In the related trends below, you will find some cool examples of escalator advertising from Trend Hunter.
Trend Themes
1. Elevator Advertising - Harness the captive audience of elevator riders to deliver impactful brand messages.
2. Creative Campaigns - Push the boundaries of traditional advertising by utilizing elevator spaces to create innovative and visually captivating campaigns.
3. Captive Audience Marketing - Capitalizing on the attention of people inside elevators presents unique opportunities to engage with potential customers.
Industry Implications
1. Advertising - Explore the potential of incorporating elevator ad campaigns as a lucrative and attention-grabbing marketing channel.
2. Digital Signage - Integrate digital displays and interactive elements into elevators to provide personalized and engaging advertising experiences.
3. Branding and Design - Collaborate with elevator manufacturers and interior designers to create branded and visually appealing elevator spaces that leverage advertising potential.
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