The Hawkes Elephant on Ice Cider Can be Drank Cold, Hot or Even Mulled
Michael Hemsworth — November 3, 2018 — Lifestyle
References: wearehawkes & conveniencestore
The Hawkes Elephant on Ice Cider has been unveiled by the UK-based cidery for winter to offer consumers a new way to enjoy the familiar product in a seasonally suited way.
The cider features a 4% ABV and holds a deep amber profile that has been infused with winter spices like cinnamon and cloves, which will offer a slightly warming effect when consumed. The cider can be consumed cold, hot or even as a mulled beverage to offer a versatile option for consumers to pick up this holiday season when entertaining or heading to a party.
The Hawkes Elephant on Ice Cider is inspired by the 1814 London Frost Fair that saw staff walk elephants across the Thames river in the frigid weather.
The cider features a 4% ABV and holds a deep amber profile that has been infused with winter spices like cinnamon and cloves, which will offer a slightly warming effect when consumed. The cider can be consumed cold, hot or even as a mulled beverage to offer a versatile option for consumers to pick up this holiday season when entertaining or heading to a party.
The Hawkes Elephant on Ice Cider is inspired by the 1814 London Frost Fair that saw staff walk elephants across the Thames river in the frigid weather.
Trend Themes
1. Winter Cider - There is an opportunity to create more winter-themed ciders that incorporate warming spices and can be enjoyed cold, hot, or mulled.
2. Versatile Beverages - The demand for versatile beverages that can be consumed in different ways (cold, hot, mulled) is on the rise, opening up opportunities for new product development.
3. Inspired by History - Creating products that draw inspiration from historical events, like the 1814 London Frost Fair, can provide a unique selling point and storytelling opportunity.
Industry Implications
1. Cider Production - Cider producers can explore the creation of winter-themed ciders with spices for a unique product offering and expanded market reach.
2. Beverage Manufacturing - Beverage manufacturers can develop versatile products that can be enjoyed cold, hot, or mulled to meet the growing consumer demand for flexibility.
3. Event and Party Supplies - Companies that supply event and party supplies can tap into the trend of winter-themed ciders and market them as a versatile option for holiday gatherings and celebrations.
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