Angela Lowe — May 3, 2006 — Lifestyle
Eleni's makes some of the best cookies in New York City. Every single cookie has so much detail and effort put in to each one. The designer handbag collection includes 18 sugar cookies that look almost exactly the same as the real handbags even though they're only about 2.5 by2.5 inches. The cookies come with a tin container for $75. Be sure to visit the site to see the other categories.
Implications - Companies can enhance their products to appeal to a specific market of buyers looking for specialized or unique items. By combining novelty and luxury, Eleni's was able to create an item that stands out in such a large market. Businesses can profit from the credit crunch by marketing to consumers who are able to indulge in customized everyday items.
Implications - Companies can enhance their products to appeal to a specific market of buyers looking for specialized or unique items. By combining novelty and luxury, Eleni's was able to create an item that stands out in such a large market. Businesses can profit from the credit crunch by marketing to consumers who are able to indulge in customized everyday items.
Trend Themes
1. Specialized Novelty Products - Companies can profit by creating unique and specialized products that stand out in a crowded marketplace.
2. Combining Luxury with Everyday Items - Businesses can enhance the appeal of their products by combining luxury and novelty, creating a unique selling proposition.
3. Customization of Everyday Items - Offering customized everyday items can attract consumers who crave personalized experiences over traditional mass-produced products.
Industry Implications
1. Food and Beverage - Players in this industry can create specialized and unique food products that appeal to luxury and novelty-seeking consumers.
2. Fashion and Accessories - Companies in this industry can enhance the appeal of their products by creating luxury and novelty items targeted at a niche market.
3. Consumer Goods - Businesses in this industry can attract consumers looking for personalized experiences by offering customized everyday items.
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