Lazy Snail's Beautiful Jar Encourages Cravings for Gourmet at Home
Amelia Roblin — January 23, 2015 — Marketing
References: lazysnail.gr & packagingoftheworld
Before I saw this elegant escargot packaging, I never considered being able to buy jars of snails at the grocery store. The brand Escargots Mediterranee, however, does supply high-quality mollusks to consumers so that these gourmet morsels can be enjoyed outside of fancy restaurants.
The designers at Lazy Snail were concerned within maintaining an upmarket image for the slimy delicacies, so the aesthetic scheme was to produce sophisticated-looking mason jars. Smooth silvery lids cap perfectly cylindrical bottles, and each of these has a refined label with little fuss. Small spiraling illustrations serve as artistic renderings of the epicurean contents, while serif typefaces communicate a civilized quality. Every item of elegant escargot packaging is finished with an artisan-esque tag on a piece of tied twine.
The designers at Lazy Snail were concerned within maintaining an upmarket image for the slimy delicacies, so the aesthetic scheme was to produce sophisticated-looking mason jars. Smooth silvery lids cap perfectly cylindrical bottles, and each of these has a refined label with little fuss. Small spiraling illustrations serve as artistic renderings of the epicurean contents, while serif typefaces communicate a civilized quality. Every item of elegant escargot packaging is finished with an artisan-esque tag on a piece of tied twine.
Trend Themes
1. Sophisticated Packaging - There is an opportunity for businesses to create sophisticated and elegant packaging designs that elevate the perception of their products.
2. Gourmet-at-home Trend - Providing consumers with high-quality gourmet ingredients that can be enjoyed at home is a growing trend that offers disruptive innovation opportunities.
3. Artistic Label Designs - Creating artistic and visually appealing label designs can enhance the overall aesthetic of a product and attract a discerning audience.
Industry Implications
1. Food Packaging - In the food packaging industry, there is potential to develop elegant and sophisticated packaging solutions that cater to the upscale market.
2. Gourmet Food Retail - The gourmet food retail industry can tap into the trend of offering high-quality ingredients, like escargot, to consumers who desire a gourmet experience at home.
3. Graphic Design - Graphic design professionals have the opportunity to create visually captivating and artistic label designs that enhance the packaging of gourmet products, such as escargot.
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