The Source's New Toronto Location Provides Many Hands-On Stations
Laura McQuarrie — July 8, 2015 — Business
References: thesource & marketingmag
Many electronic stores provide a handful of stations where consumers can play around with the devices on display. But The Source's location in Toronto Yorkdale Shopping Centre was specifically crafted to create "hands-on, tech-centric" experiences.
Taking cues from modern Apple and Microsoft stores, The Source found that its old store designs were quickly becoming outdated. At the front of the retail space, the front display features an array of content to bring shoppers up-to-date on the hottest products, playing up the brand's tagline, "I Want That."
In the store, products are organized by categories that make it easy to create in-store demos. Stations include places where shoppers can test headphones, tablets and phones that can be touched, picked up and played with.
Taking cues from modern Apple and Microsoft stores, The Source found that its old store designs were quickly becoming outdated. At the front of the retail space, the front display features an array of content to bring shoppers up-to-date on the hottest products, playing up the brand's tagline, "I Want That."
In the store, products are organized by categories that make it easy to create in-store demos. Stations include places where shoppers can test headphones, tablets and phones that can be touched, picked up and played with.
Trend Themes
1. Experiential Retail - The trend of creating hands-on, interactive experiences in retail stores allows customers to fully engage with products before making a purchase.
2. Tech-centric Shopping - The shift towards tech-centric shopping experiences provides opportunities for brands to showcase the latest electronic devices and technologies in an engaging way.
3. Immersive Product Demos - In-store demo stations that allow customers to try out products firsthand are a growing trend, providing a disruptive innovation opportunity for retailers to differentiate themselves.
Industry Implications
1. Consumer Electronics - Consumer electronics companies can leverage experiential retail and immersive product demos to enhance customer engagement and increase sales.
2. Retail - The retail industry as a whole can benefit from adopting experiential retail strategies to attract and retain customers in today's digital age.
3. Technology - The technology industry can collaborate with retailers to create innovative and interactive store experiences that showcase their latest products and solutions.
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