The 'Electric Lady Festival' Featured Female-Led Bands and Musicians
Katherine Pendrill — June 3, 2016 — Pop Culture
References: yugongyishan & musicdish
This past March, an event called the 'Electric Lady Festival' honored some of China's most popular female musicians. As female rockers continue to make a name for themselves in China, the festival served to highlight increasing diversity in the Chinese music scene.
The Electric Lady Festival was held on March 7th and 8th at Beijing's Yugong Yishan venue. The event hosted 21 different female-led bands and musicians for two full days of live music. The festival was headlined by the popular rock group GEMINI, who have made an enormous impact in the worlds of both music and fashion. Other Chinese bands featured at the event included Li Xiaoyun, Gabrielle, Gril Kill Girls and The Power Powders.
Catering to China's new generation of urban women, the all-female music festival represents the future of the Chinese music industry.
The Electric Lady Festival was held on March 7th and 8th at Beijing's Yugong Yishan venue. The event hosted 21 different female-led bands and musicians for two full days of live music. The festival was headlined by the popular rock group GEMINI, who have made an enormous impact in the worlds of both music and fashion. Other Chinese bands featured at the event included Li Xiaoyun, Gabrielle, Gril Kill Girls and The Power Powders.
Catering to China's new generation of urban women, the all-female music festival represents the future of the Chinese music industry.
Trend Themes
1. Female-only Music Festivals - The trend of all-female music festivals is growing and represents the untapped opportunity for women-led bands and musicians.
2. Diversity in Chinese Music Scene - The increasing diversity in the Chinese music scene is an opportunity for entrepreneurs to create new platforms to showcase various female-led musical styles.
3. Empowerment Through Music - The rise of female-led music festivals represents an opportunity for companies to align their brand with female empowerment and support women in music.
Industry Implications
1. Live Music Events - With the rise of all-female music festivals, opportunities exist for entrepreneurs to create new and innovative live music events catering to female artists and audiences.
2. Music Streaming Platforms - As more female-led music emerges, music streaming platforms can create new channels to highlight the work of female artists and promote a more diverse music scene.
3. Fashion and Music - Companies in the fashion industry can capitalize on the rise of all-female music festivals to create unique collaborations and promote their products to female musicians and audiences.
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