Evonik Uses E-Cars and Dogs to Sell Accumulators
Holger Mohr — October 5, 2010 — Eco
References: knsk.de & die-zeitungen.de
The German-based industrial group Evonik developed a stunning campaign for their new lithium ion accumulator made for E-Cars.
The Evonik campaign was created by the Hamburg-based Agency KNSK, and shows a dog pressed against the back window of an E-Smart. The remarkable slogan asks: "Who is reponsable that E-Cars speed up so fast?“ giving the overall campaign a comedic and interesting spin. Check out the featured gallery to get a glimpse of this print.
The Evonik campaign was created by the Hamburg-based Agency KNSK, and shows a dog pressed against the back window of an E-Smart. The remarkable slogan asks: "Who is reponsable that E-Cars speed up so fast?“ giving the overall campaign a comedic and interesting spin. Check out the featured gallery to get a glimpse of this print.
Trend Themes
1. Lithium Ion Accumulators - Opportunity for disruptive innovation in the development of more efficient and sustainable lithium ion accumulators for the electric vehicle industry.
2. Comedic Advertising Campaigns - Opportunity for disruptive innovation in creating humorous and attention-grabbing advertising campaigns for various industries.
3. E-smart Vehicles - Opportunity for disruptive innovation in the design and production of electric smart vehicles with improved acceleration capabilities.
Industry Implications
1. Electric Vehicle Industry - Opportunity for disruptive innovation in the manufacturing and marketing of electric vehicles with advanced lithium ion accumulators.
2. Advertising Industry - Opportunity for disruptive innovation in the development of comedic and attention-grabbing campaigns for various products and services.
3. Automotive Industry - Opportunity for disruptive innovation in the production of electric smart vehicles with improved acceleration for a more enjoyable driving experience.
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