Cleban's Electra Set Combines a Topical Mist and an Ingestible Tincture
Laura McQuarrie — February 12, 2019 — Lifestyle
References: cleban & cosmeticsdesign
The Electra Set by Cleban sets itself apart as a sensory beauty set for consumers who know the importance of nourishing themselves inside and out. The product pairing includes a vitamin-rich topical mist and an ingestible adaptogenic tincture, which shares opposing healing properties to support reduced anxiety and boosted cognitive functions.
While the energizing Electra Mist is made up of calendula flower, immensely anti-inflammatory frankincense oil and Vitamin B3, the Electra Tincture contains medicinal lion's mane mushroom with eleuthero root—another potent adaptogen—and sage, a nootropic herb.
With a promise to "restore your vitality—both inside and out," the Electra Set helps to educate consumers on the ways that both topical and ingestible products can be used for the same benefit.
While the energizing Electra Mist is made up of calendula flower, immensely anti-inflammatory frankincense oil and Vitamin B3, the Electra Tincture contains medicinal lion's mane mushroom with eleuthero root—another potent adaptogen—and sage, a nootropic herb.
With a promise to "restore your vitality—both inside and out," the Electra Set helps to educate consumers on the ways that both topical and ingestible products can be used for the same benefit.
Trend Themes
1. Sensory Beauty Sets - Opportunity to create beauty sets that cater to multiple senses, incorporating both topical and ingestible products.
2. Adaptogenic Wellness - Opportunity to develop products that combine adaptogenic ingredients to support reduced anxiety and enhanced cognitive functions.
3. Inside-out Nourishment - Opportunity to promote the concept of nourishing the body from the inside and out through complementary topical and ingestible beauty products.
Industry Implications
1. Beauty and Skincare - Opportunity for skincare brands to expand their product offerings by introducing sensory beauty sets that address both topical and ingestible needs.
2. Wellness and Supplement - Opportunity for wellness companies to tap into the adaptogenic trend and offer products that promote anxiety reduction and cognitive enhancement.
3. Health and Nutrition - Opportunity for health and nutrition companies to enter the beauty market by creating inside-out nourishment products that target both inner wellness and external beauty.
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