McDonald's Election Day Ad Illustrates Different Types of Fry Eaters
Laura McQuarrie — November 11, 2016 — Marketing
For the 2016 US Presidential Election, McDonald's created an election day ad that shows how conservative, moderate and liberal individuals might choose to eat their fast food fries with or without condiments.
The humorous fast food ad shows each type of fry eater with a different level of ketchup on their fried potatoes and noted that on election day, people should "vote with taste."
The US Presidential Election provided ample opportunity for brands to step up with a variety of political-themed marketing stunts, campaigns and print ads, leaving them the chance to get as involved as they'd like in the sensitive subject of politics. This McDonald's ad is a perfect example of content that fans of the brand will find both relevant, tasteful and humorous.
The humorous fast food ad shows each type of fry eater with a different level of ketchup on their fried potatoes and noted that on election day, people should "vote with taste."
The US Presidential Election provided ample opportunity for brands to step up with a variety of political-themed marketing stunts, campaigns and print ads, leaving them the chance to get as involved as they'd like in the sensitive subject of politics. This McDonald's ad is a perfect example of content that fans of the brand will find both relevant, tasteful and humorous.
Trend Themes
1. Political-themed Advertising - Opportunities for brands to get involved in politics with a variety of marketing stunts, campaigns, and print ads.
2. Humorous Fast Food Advertising - Creating clever and humorous ads that resonates well with consumers can be effective in promoting brands.
3. Customized Products and Services - Offering customized products that cater to the specific preferences and needs of different customers can lead to increased brand loyalty.
Industry Implications
1. Fast Food Industry - Fast food brands can explore creative ways to incorporate political and social issues in their advertising campaigns and strategies.
2. Advertising Industry - Marketing agencies can help brands create innovative and interactive ads that connect well with their target audience.
3. Food and Beverage Industry - Companies can consider introducing customizable products or services to cater to the diverse preferences and requirements of customers.
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