Einstein Bros. Bagels National Bagel Day Deal Offers Free Fare
Michael Hemsworth — January 9, 2025 — Lifestyle
References: EinsteinBros & qsrmagazine
The Einstein Bros. Bagels National Bagel Day promotion is being run by the brand for avid fans to revel in and enjoy on their next visit this month. The promotion comes as an exclusive for Einstein Bros. Rewards members to take advantage of and will start January 15, 2025 in celebration of National Bagel Day. The promotion will provide members with access to a free egg sandwich with any purchase when placing an order online or through the app.
Chief Marketing Officer Hector Briones spoke on the Einstein Bros. Bagels National Bagel Day promotion saying, "Studies show that nearly half of New Year's resolutions are abandoned by the end of January. So, for those who are ready to give theirs up, and begin enjoying every bite, we think they should start with the most craveable breakfast out there. Which, of course, is made on a fresh-baked bagel."
Image Credit: Einstein Bros. Bagels
Chief Marketing Officer Hector Briones spoke on the Einstein Bros. Bagels National Bagel Day promotion saying, "Studies show that nearly half of New Year's resolutions are abandoned by the end of January. So, for those who are ready to give theirs up, and begin enjoying every bite, we think they should start with the most craveable breakfast out there. Which, of course, is made on a fresh-baked bagel."
Image Credit: Einstein Bros. Bagels
Trend Themes
1. Mobile-driven Promotions - Leveraging app-based exclusive offers taps into the growing trend of mobile commerce loyalty programs.
2. Celebration-inspired Marketing - Aligning promotions with non-traditional holidays allows brands to create unique customer experiences and engagement opportunities.
3. Resolution-embracing Campaigns - Designing marketing tactics that acknowledge and playfully disrupt common consumer habits, such as New Year's resolutions, can capture attention and drive sales.
Industry Implications
1. Food and Beverage - Incorporating app-based rewards programs into food service strategies enhances digital customer interactions and loyalty.
2. Retail and E-commerce - Digital promotions that coincide with special days create compelling reasons for consumers to engage with online platforms.
3. Marketing and Advertising - Crafting campaigns that play on consumer behavioral patterns can transform traditional marketing into a more interactive and playful experience.
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