Deliveroo's Eid with Ease Campaign Helped Customers Celebrate Eid
Katherine Pendrill — January 23, 2017 — Marketing
References: asianimage
This past summer, the food delivery service 'Deliveroo' teamed up with some of the best restaurants in seven major UK cities for a promotion called 'Eid with Ease.' With delivery options ranging from curries to chicken wings, the promotion provided an easy way for families to enjoy a delicious, halal-friendly meal without having to cook.
Designed as a way to help families celebrate the most important day in the Islamic calendar, the Eid with Ease campaign was launched in partnership with restaurants such as Maroush in London, Pomegranate in Edinburgh and Tru Burger in Birmingham. On the day of the celebration, customers were able to order curries, burgers, lamb rolls and more, directly through the Deliveroo app to be enjoyed in the comfort of their home. As Deliveroo's CEO and co-founder WIll Shu explains, "Eid is a time when many Muslim families come together to celebrate the end of Ramadan with delicious food, so it was a natural fit to have Deliveroo join in with the festivities."
Designed as a way to help families celebrate the most important day in the Islamic calendar, the Eid with Ease campaign was launched in partnership with restaurants such as Maroush in London, Pomegranate in Edinburgh and Tru Burger in Birmingham. On the day of the celebration, customers were able to order curries, burgers, lamb rolls and more, directly through the Deliveroo app to be enjoyed in the comfort of their home. As Deliveroo's CEO and co-founder WIll Shu explains, "Eid is a time when many Muslim families come together to celebrate the end of Ramadan with delicious food, so it was a natural fit to have Deliveroo join in with the festivities."
Trend Themes
1. Halal-friendly Restaurant Delivery Services - There is a growing demand for halal-friendly food delivery services like Deliveroo's 'Eid with Ease' campaign, providing great opportunities for restaurants to cater to this market segment.
2. Cultural Event-based Restaurant Promotions - Partnering with major cultural events like Eid can provide restaurants with a unique opportunity to attract new customers and boost revenue, as seen in Deliveroo's successful promotion.
3. Online Meal Delivery Services - Online meal delivery services like Deliveroo are shaking up the restaurant industry by offering a more convenient and accessible dining experience for customers who want restaurant-quality meals without leaving their homes.
Industry Implications
1. Food Delivery Services - Food delivery services like Deliveroo are disrupting the traditional restaurant industry by offering customers the convenience and accessibility of restaurant-quality meals in the comfort of their own homes.
2. Restaurant Industry - Restaurants have the opportunity to tap into new markets and attract more customers by partnering with online delivery services and promoting cultural events like Eid, as seen in Deliveroo's successful campaign.
3. Halal Food Industry - The growing demand for halal-friendly food presents opportunities for restaurants and food delivery services to cater to this market segment and increase their revenue by offering halal-certified menu options.
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