The Eepybird is powered by Mentos Mints and Coke Zero
Fritz Grobe and Stephen Voltz’s specially built vehicle, known as the Eepybird, is a combination of a bicycle and a trailer.
The Eepybird is powered by the explosive power of Mentos mints and Coke Zero, which both work together to push the car forward. Grobe and Voltz used 108 two-liter bottles of Coke Zero and 648 mints to propel the vehicle over 220 feet. The experiment was sponsored by Coke and Mentos, and experienced a whopping increase in sales by 12% after a video documenting the experiment was posted on Youtube.
The Eepybird is powered by the explosive power of Mentos mints and Coke Zero, which both work together to push the car forward. Grobe and Voltz used 108 two-liter bottles of Coke Zero and 648 mints to propel the vehicle over 220 feet. The experiment was sponsored by Coke and Mentos, and experienced a whopping increase in sales by 12% after a video documenting the experiment was posted on Youtube.
Trend Themes
1. Mentos-powered Vehicles - Developing vehicles powered by Mentos mints provides a disruptive innovation opportunity within the transportation industry.
2. Sponsorship-driven Sales Boost - Leveraging sponsorship to create viral content can lead to significant sales increases, presenting disruptive innovation opportunities within the marketing industry.
3. Explosive Beverage Experiments - Exploring the potential of using explosive reactions in innovative ways can lead to disruptive advancements in both the food and beverage industry and the entertainment industry.
Industry Implications
1. Transportation - Developing Mentos-powered vehicles can disrupt the conventional fuel-powered transportation industry.
2. Marketing - Utilizing sponsorship-driven viral content can disrupt traditional marketing strategies and boost sales in various industries.
3. Food and Beverage / Entertainment - Exploring explosive reactions in innovative culinary or entertainment experiences can disrupt traditional approaches in both the food and beverage industry and the entertainment industry.
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