The Edwin SS 2012 Series is Spirited and Youthful
Sophia Pelka — March 6, 2012 — Fashion
References: edwin-europe & english.mashkulture.net
The Edwin SS 2012 lookbook is a nostalgic step back into a 1970s road trip. With bearded boys and impeccable style, the series boasts huge amounts of youth and spontaneous energy. The collection is inspired by long, hot summer nights spent sharing random moments with friends. The line is about simplicity and truth.
Edwin jeans is a Japanese denim venture, inspired by vintage American styles. Founder and designer Mr. Tsunemi first crafted pants in 1961. He revitalized the wearability of the fabric and invented the stonewash look, which has been featured internationally for over 50 years. The company is proud of its roots in youth, style and rebellion. The site reads, "[...] knowledge that tomorrow’s good times are still to be created. Friendship and absolute freedom.”
Edwin jeans is a Japanese denim venture, inspired by vintage American styles. Founder and designer Mr. Tsunemi first crafted pants in 1961. He revitalized the wearability of the fabric and invented the stonewash look, which has been featured internationally for over 50 years. The company is proud of its roots in youth, style and rebellion. The site reads, "[...] knowledge that tomorrow’s good times are still to be created. Friendship and absolute freedom.”
Trend Themes
1. Nostalgic Road Trips - Opportunity for brands to create lookbooks or campaigns that capture the nostalgic spirit of road trips from past eras.
2. Youthful Energy - Brands can tap into the youthful and spontaneous energy of the 1970s, creating fashion lines or experiences that appeal to younger consumers.
3. Revitalizing Vintage Styles - Opportunity for designers and clothing brands to bring back vintage American styles and update them for a modern audience.
Industry Implications
1. Fashion Retail - Fashion retailers can incorporate the nostalgia and energy of the 1970s road trip into their clothing lines, attracting customers seeking a youthful and spirited style.
2. Denim Manufacturing - Denim manufacturers can explore the history and techniques of vintage American denim styles, creating new collections or sustainable denim products.
3. Advertising and Marketing - Advertising and marketing agencies can develop campaigns that evoke the nostalgia and energy of road trips, resonating with younger demographics and creating brand affinity.
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