Edoc Laundry
Gabriel Gastelum — March 10, 2008 — Eco
References: cooladdict & cooladdict
Edoc Laundry, a Seattle based clothing company, is all about encouraging the interactive social experience. By combining fashion and technology mediums, Edoc Laundry creates garments with codes and messages that most people can't see unless they are searched for thoroughly.
These hidden details and codes can then be taken to the Edoc Laundry website, where entering the code reveals part of an online murder mystery. With every piece of their gear being a "trapdoor into a hidden world" combined with original graphics and stand out designs, Edoc Laundry has creatively made clothes part of today's wired generation.
Many clothing giants and retailers in the fashion world are trying desperately to get consumers attention with different mediums, but "interaction" is a rare element amongst clothing options. Who knows, maybe some people will only buy Edoc's clothes to solve that certain murder mystery, but I bet that most consumers will be buying from Edoc due to their unique graphic tees that will definitely make people wonder where you bought that shirt.
These hidden details and codes can then be taken to the Edoc Laundry website, where entering the code reveals part of an online murder mystery. With every piece of their gear being a "trapdoor into a hidden world" combined with original graphics and stand out designs, Edoc Laundry has creatively made clothes part of today's wired generation.
Many clothing giants and retailers in the fashion world are trying desperately to get consumers attention with different mediums, but "interaction" is a rare element amongst clothing options. Who knows, maybe some people will only buy Edoc's clothes to solve that certain murder mystery, but I bet that most consumers will be buying from Edoc due to their unique graphic tees that will definitely make people wonder where you bought that shirt.
Trend Themes
1. Interactive Fashion Tech - Opportunity for fashion brands to incorporate interactive elements into their clothing, such as hidden codes and messages.
2. Social Experience - Creating garments that encourage a interactive social experience through a mystery-solving online game.
3. Standout Designs - Providing unique and eye-catching graphic tees that set clothing brands apart from competitors.
Industry Implications
1. Fashion - Fashion brands can explore the use of technology to enhance customer engagement and create unique experiences.
2. Retail - Retailers can differentiate themselves by offering interactive clothing options that capture consumer attention.
3. Gaming - Opportunity to create innovative cross-over experiences between fashion and gaming industries through interactive clothing and online mysteries.
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