Noshi's Healthy, Organic Fruit Purées are Branded as "Edible Paint"
Laura McQuarrie — June 27, 2018 — Life-Stages
References: noshiforkids & projectnosh
Getting kids to eat healthily can be a challenge, but Noshi is a food brand that aims to make mealtime and snacktime fun with edible paint.
Noshi makes healthy, organic fruit purées, but brands them as 'Food Paint.' Just like real paint products, the edible paints are packaged in squeezable tubes in three flavors: Strawberry, Peach and Blueberry, representing each of the primary colors. Together, these flavorful fruit purée trios are sold in boxed sets that remind of kits that can be found in art stores.
While kids will enjoy dressing up everything from their morning pancakes to evening ice cream, parents will appreciate that the kid-friendly edible paints are free from added sugar, salt, and preservatives.
Noshi makes healthy, organic fruit purées, but brands them as 'Food Paint.' Just like real paint products, the edible paints are packaged in squeezable tubes in three flavors: Strawberry, Peach and Blueberry, representing each of the primary colors. Together, these flavorful fruit purée trios are sold in boxed sets that remind of kits that can be found in art stores.
While kids will enjoy dressing up everything from their morning pancakes to evening ice cream, parents will appreciate that the kid-friendly edible paints are free from added sugar, salt, and preservatives.
Trend Themes
1. Edible Food Paints - More food brands may take a novel approach like Noshi in branding and selling healthy food products as fun edible paints.
2. Healthy Eating for Kids - There is a growing trend in the food industry to make healthy snacks more appealing to children through fun and innovative branding like Noshi's Food Paint.
3. Organic Fruit Purées - Food companies are realizing the growing demand for organic, healthy food products for children and are incorporating them in new and creative ways like Noshi's Food Paints.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can capitalize on Noshi's success by creating their own fun, healthy and organic branded food products targeted at children.
2. Art Supplies - The art industry could create new products to match the emerging trend of edible food paints by incorporating it in their product range and popularise it.
3. Childcare - Organizations in the childcare industry can partner with food companies like Noshi to promote healthy eating to children in their care in a fun, interactive and non-intrusive way.
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