Jeremy Gutsche — October 27, 2006 — Luxury
In July, I found some ingestible gold pills. Now, a company called DeLafee is offering Swiss chocolate pralines which are laced with 24 carat edible gold leafs. The gold pills ran for $275, but edible chocolate only costs $98.40 for a box of eight. I'd say that's a bargain of a price for the opportunity to ingest your wealth.
Implications - As the public recovers from the recent economic downturn, products that are extravagant are on the rise as companies tap into the consumer desire to appear wealthy and unaffected. Additionally, businesses are catering to a smaller population who not only remained unaffected by the recession, but came out on top and continue to invest in products such as these for show.
Implications - As the public recovers from the recent economic downturn, products that are extravagant are on the rise as companies tap into the consumer desire to appear wealthy and unaffected. Additionally, businesses are catering to a smaller population who not only remained unaffected by the recession, but came out on top and continue to invest in products such as these for show.
Trend Themes
1. Extravagant Consumer Products - The rise of extravagant products cater to consumers' desire to appear wealthy and unaffected.
2. Ingestible Luxury Items - The demand for ingestible luxury items like 24k gold-laced chocolate pralines is growing.
3. Showcasing Wealth - Companies are tapping into the consumer desire to showcase their wealth through products like edible gold-infused chocolate.
Industry Implications
1. Luxury Goods - The luxury goods industry can create disruptive innovation opportunities by incorporating unique and extravagant elements into their products.
2. Confectionery - The confectionery industry can explore incorporating luxurious ingredients like edible gold to create high-end and unique chocolate products.
3. Marketing and Advertising - The marketing and advertising industry can assist in creating and promoting extravagant products to cater to consumers' desire for status and wealth.
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