The 'Edge Music' App Gives Users Access to Premium Content
Laura McQuarrie — June 23, 2016 — Pop Culture
References: itunes.apple & mi2n
The 'Edge Music' app from the Edge Music Network converges the popularity of music streaming services with gamification in order to provide an enhanced entertainment experience.
Through Edge Music, fans are able to view, like and share music videos on the app and in doing so, earn points. These points can then be cashed in to unlock premium content and rewards. While the app is free to download, an Edge Music subscription costs $9.99 monthly and doubles the points that a user is eligible to earn. While man music videos can be viewed for free on YouTube and other sources, fans will enjoy the feeling of being rewarded simply for enjoying and supporting the music they love.
A points-based app like this taps into a user's fear of missing out, since many music lovers will not want to feel as though they are having a lesser listening and viewing experience as compared to peers who use the app.
Through Edge Music, fans are able to view, like and share music videos on the app and in doing so, earn points. These points can then be cashed in to unlock premium content and rewards. While the app is free to download, an Edge Music subscription costs $9.99 monthly and doubles the points that a user is eligible to earn. While man music videos can be viewed for free on YouTube and other sources, fans will enjoy the feeling of being rewarded simply for enjoying and supporting the music they love.
A points-based app like this taps into a user's fear of missing out, since many music lovers will not want to feel as though they are having a lesser listening and viewing experience as compared to peers who use the app.
Trend Themes
1. Points-based Entertainment - There is an opportunity to expand this concept to other entertainment industries, such as TV shows and movies, where viewers can earn rewards for watching and engaging with content.
2. Gamification of App Usage - Incorporating points and rewards into apps in other industries could make using them more engaging and encourage users to spend more time interacting with the apps.
3. Social Sharing Economy - Encouraging users to share and like content on social media to earn points creates a sharing economy that could be applied to other industries.
Industry Implications
1. Streaming Services - Streaming services such as Netflix and Hulu could incorporate points and rewards systems to enhance the user experience.
2. Gaming Industry - The gamification of app usage could lead to new opportunities for game developers to incorporate points and rewards systems into their games.
3. Social Media Platforms - Incentivizing sharing and engagement on social media platforms with points and rewards could increase user engagement and create new revenue streams for the platforms.
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