This Decorative Rug is Designed Based on a Work from Artist Eddie Martinez
Riley von Niessen — July 10, 2016 — Art & Design
References: casestudyo & hypebeast
Case Studyo -- "a publisher and producer of artworks by contemporary artists" -- has added to its collection by translating a famous work by Brooklyn-based artist Eddie Martinez into the medium of a decorative rug.
The piece was created using a careful handwoven technique that allows it to stay true to the intricacies on Eddie Martinez's original. The company worked alongside the artist to ensure that consumers would be offered the best product possible as well, with each rug coming with a signed certificate from the artist to validate it.
Measuring in at approximately 83 inches by 55 inches, the Eddie Martinez rug can be put up on a wall as a tapestry or laid flat on the floor -- as long as its buyer is careful not to spill.
The piece was created using a careful handwoven technique that allows it to stay true to the intricacies on Eddie Martinez's original. The company worked alongside the artist to ensure that consumers would be offered the best product possible as well, with each rug coming with a signed certificate from the artist to validate it.
Measuring in at approximately 83 inches by 55 inches, the Eddie Martinez rug can be put up on a wall as a tapestry or laid flat on the floor -- as long as its buyer is careful not to spill.
Trend Themes
1. Artistic Home Decor - Disruptive innovation opportunity: Develop customizable home decor products that integrate famous works of art, allowing consumers to personalize their living spaces with unique artistic expressions.
2. Artist Collaboration - Disruptive innovation opportunity: Collaborate with renowned artists to translate their works into new mediums, such as rugs, creating limited edition pieces that cater to art enthusiasts and collectors.
3. Functional Art - Disruptive innovation opportunity: Combine art and functionality by designing decorative rugs and tapestries that serve as both statement pieces and practical home furnishings, appealing to individuals seeking aesthetic and utilitarian value.
Industry Implications
1. Home Decor - Disruptive innovation opportunity: Introduce a range of artistic home decor products, including rugs, tapestries, and wall art, to cater to the growing demand for unique and exclusive decorative items.
2. Art Publishing - Disruptive innovation opportunity: Create a platform or service that connects artists with publishers and producers, facilitating collaborations to transform artworks into various mediums and reach a wider audience.
3. Limited Edition Collectibles - Disruptive innovation opportunity: Establish a brand specializing in limited edition collectibles, partnering with artists to create exclusive pieces that appeal to collectors seeking unique, artist-designed products.
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