Parra Launches the Handtufted and Handmade Ironica Rug
Kalin Ned — September 2, 2020 — Art & Design
Dutch artist and sculptor Parra joined forces with Case Studyo to launch a limited-edition rug. Titled 'IRONICA,' the design presents "a female figure with a subtly abnormal form." Dosed with minimalism and even offering a nod to pop art, the piece is definitely captivating and will serve as an accent in any space.
In a statement about the limited-edition rug, Case Studyo shared that “‘IRONICA’ is seen here showing her softest side, inviting you to take a rest beside her."
The piece is handmade and hand-tufted in India. Measuring at 115 x 160 cm, the material used for it is 100% wool. With only 100 units of the limited-edition rug produced, consumers will have the opportunity to purchase on on Parra's website, starting September 2nd, 2020.
Image Credit: Parra
In a statement about the limited-edition rug, Case Studyo shared that “‘IRONICA’ is seen here showing her softest side, inviting you to take a rest beside her."
The piece is handmade and hand-tufted in India. Measuring at 115 x 160 cm, the material used for it is 100% wool. With only 100 units of the limited-edition rug produced, consumers will have the opportunity to purchase on on Parra's website, starting September 2nd, 2020.
Image Credit: Parra
Trend Themes
1. Limited-edition Art-inspired Rugs - Opportunity for artists and home decor companies to collaborate and create unique art-inspired rug designs.
2. Handmade and Hand-tufted Materials - Opportunity for artisans and manufacturers to emphasize the value of handcrafted products using high-quality materials in a world of mass production and synthetic materials.
3. Exclusive and Limited Supply Products - Opportunity for retailers and brands to create hype and demand around exclusive, limited-edition products that tap into consumer desires for uniqueness and rarity.
Industry Implications
1. Home Decor - Opportunity for home decor companies to collaborate with artists and designers to create unique rug designs that reflect the latest trends in art and design.
2. Art - Opportunity for visual artists to expand their creative output and revenue streams by collaborating with manufacturers to turn their art into functional decor pieces.
3. Retail - Opportunity for retailers to leverage the popularity of limited-edition products to enhance brand engagement and increase customer loyalty.
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