The Ed & Jono Kenkins by She is Frank Series for GQ Australia Travel
Andrew Loh — October 18, 2011 — Pop Culture
References: gq.au & thefashionisto
The Ed & Jono Kenkins by She is Frank editorial for GQ Australia Travel is the epitome of luxury travel. Shot by photographer She is Frank of Assembly Agency and styled by fashion editor Wayne Gross, twin rugby players Ed and Jono Kenkins cover the latest issue of GQ Australia Travel in a decadent and luxurious style.
The Ed & Jono Kenkins by She is Frank pictorials introduce us to the sybaritic lifestyle of aristocratic elites, as we see the dandy brothers indulge in luxury treatment -- in a private jet. Donning chic fashion pieces from Hermes to Prada, Ed and Jono Kenkins are seen having a great time relaxing and pampering themselves with some nice music, a bottle of champagne and some gourmet food.
The lifestyle fit for a king certainly is a lifestyle craved by many people from other social classes.
The Ed & Jono Kenkins by She is Frank pictorials introduce us to the sybaritic lifestyle of aristocratic elites, as we see the dandy brothers indulge in luxury treatment -- in a private jet. Donning chic fashion pieces from Hermes to Prada, Ed and Jono Kenkins are seen having a great time relaxing and pampering themselves with some nice music, a bottle of champagne and some gourmet food.
The lifestyle fit for a king certainly is a lifestyle craved by many people from other social classes.
Trend Themes
1. Luxury Travel - Opportunity for disruptive innovation: Create affordable luxury travel experiences for consumers from all social classes.
2. Sybaritic Lifestyle - Opportunity for disruptive innovation: Develop accessible luxury lifestyle products and services that cater to the desires of consumers across different social classes.
3. Dandy Fashion - Opportunity for disruptive innovation: Design and offer stylish, affordable fashion options inspired by high-end brands to meet the demand for luxury looks without the high price tag.
Industry Implications
1. Travel - Opportunity for disruptive innovation: Create inclusive travel experiences that offer a touch of luxury while remaining affordable to a wider consumer base.
2. Lifestyle - Opportunity for disruptive innovation: Develop lifestyle products and services that bring the luxurious experience enjoyed by elites to the mass market at an affordable price point.
3. Fashion - Opportunity for disruptive innovation: Introduce affordable alternatives to luxury fashion brands that capture the style and elegance desired by consumers in various social classes.
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