Ecozone Products Get a Bright Branding Makeover
Chalaine Mantha — March 20, 2011 — Eco
References: identica & thedieline
Ecozone products recently underwent a successful rebranding process with the help from the creative designers over at Identica. Identica explains that Ecozone wanted to "broaden its appeal and convey a more witty, caring and friendly image, without sacrificing its ethical stance." Ecozone is trying to focus its products to those people who are what they like to call "eco-dabblers."
The Ecozone products are now equipped with bright blue packaging featuring cartoon images such as hearts, washing machines and suns with a pretty pink border across the top. The bright colors certainly draw my attention! The word Ecozone is also styled with a cute little heart inside of the O. I'm sure that the Ecozone products will do extremely well with their new and improved cutesy packaging.
The Ecozone products are now equipped with bright blue packaging featuring cartoon images such as hearts, washing machines and suns with a pretty pink border across the top. The bright colors certainly draw my attention! The word Ecozone is also styled with a cute little heart inside of the O. I'm sure that the Ecozone products will do extremely well with their new and improved cutesy packaging.
Trend Themes
1. Green Packaging Design - Opportunity for companies to rebrand their products with bright, fun packaging that appeals to eco-conscious consumers.
2. Eco-dabbler Targeting - Brands can focus on attracting consumers who are interested in sustainability but may not fully commit to it.
3. Ethical Branding - Brands can highlight their ethical values and stance through creative and friendly branding efforts.
Industry Implications
1. Cleaning Products - Cleaning product companies can explore innovative packaging designs to stand out in the market.
2. Sustainable Consumer Goods - Brands in the sustainable consumer goods sector can target eco-dabblers with appealing packaging.
3. Design and Marketing - Design and marketing agencies can provide rebranding services to help companies convey a more ethical and friendly image.
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