This E-Commerce Marketplace Provides Internet Access to Isolated Indian Areas
Alyson Wyers — February 10, 2015 — Social Good
References: blog.snapdeal & springwise
An e-commerce marketplace is trying to provide access to the Internet to some of the most isolated areas of India -- the slums. Two Indian companies are collaborating to make life a little easier by creating a delivery network. SnapDeal announced their partnership with FINO PayTech late last year.
The e-commerce marketplace not only brings online connectivity to hard to reach rural places, it also provides entrepreneurs with greater opportunity within the large rural market. The scheme allows them to provide more than 1000 products with at least 5000 kiosks to 65 different cities and 70,000 rural communities by the end of this fiscal year. The kiosks provide alternative income for enterprising villagers, as they will man them while other locals can use the computer and connection-equipped kiosks.
The e-commerce marketplace not only brings online connectivity to hard to reach rural places, it also provides entrepreneurs with greater opportunity within the large rural market. The scheme allows them to provide more than 1000 products with at least 5000 kiosks to 65 different cities and 70,000 rural communities by the end of this fiscal year. The kiosks provide alternative income for enterprising villagers, as they will man them while other locals can use the computer and connection-equipped kiosks.
Trend Themes
1. Rural Online Markets - E-commerce marketplaces are expanding into rural areas to provide internet access and entrepreneurial opportunities.
2. Delivery Networks - Collaborative efforts are being made to create efficient delivery networks in remote areas to bridge the connectivity gap.
3. Alternative Income Generation - Computer-equipped kiosks in rural communities are creating alternative income opportunities for villagers.
Industry Implications
1. E-commerce - E-commerce platforms are targeting rural markets to tap into the untapped potential of internet access and entrepreneurial opportunities.
2. Logistics - The need for efficient delivery networks in remote areas is creating opportunities for logistics companies to expand their services.
3. Technology - Computer-equipped kiosks in rural communities are driving the demand for technology infrastructure and services.
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