GEMMA's Fabric & Eco-Fiber Filling is Made from Recycled Plastic Bottles
Laura McQuarrie — October 10, 2018 — Eco
References: simplygemma & indiegogo
For many pet parents, it can be enough of a challenge to find a pet bed that is ultra-comfortable, stylish and suits a wide variety of needs, let alone an eco-friendly pet bed that does its part to support the environment. GEMMA sets itself apart as a fully washable pet bed that boasts a design made with recycled plastic bottles from the inside and out—including its yarn and hypoallergenic eco-fiber filling. While the bed boasts a gray fabric to conceal pet hair, the design can be fully taken apart and washed in its entirety for a deep cleaning as needed.
Additionally, a portion of the company's profits help to support organizations like the Best Friends Animal Society, a no-kill pet sanctuary.
GEMMA is now being introduced to the world on Indiegogo after multiple rounds of prototyping.
Additionally, a portion of the company's profits help to support organizations like the Best Friends Animal Society, a no-kill pet sanctuary.
GEMMA is now being introduced to the world on Indiegogo after multiple rounds of prototyping.
Trend Themes
1. Eco-friendly Pet Beds - GEMMA's use of recycled plastic bottles for its fabric and eco-fiber filling presents an opportunity for the pet industry to embrace sustainable materials.
2. Washable Pet Beds - GEMMA's fully washable design showcases a trend in the pet industry towards easy-to-clean bedding, providing an opportunity for manufacturers to create convenient and hygienic options.
3. Supportive Pet Brands - GEMMA's commitment to donating a portion of its profits to pet sanctuaries reflects a trend in the pet industry where consumers are increasingly drawn to brands that align with their values and give back to the community.
Industry Implications
1. Pet Bed Manufacturing - The use of recycled materials like plastic bottles in pet bed production presents an opportunity for manufacturers to explore sustainable practices and cater to eco-conscious pet owners.
2. Pet Care Retail - The trend towards washable pet beds provides an opportunity for retailers to offer convenient and low-maintenance bedding options that appeal to busy pet parents.
3. Pet Charity Organizations - The partnership between GEMMA and Best Friends Animal Society highlights the potential for pet sanctuaries and charities to collaborate with pet brands for mutual support and fundraising.
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