Branch Basics Makes Non-Toxic Eco-Friendly Cleaning Products
Laura McQuarrie — March 21, 2018 — Art & Design
References: branchbasics
Branch Basics makes a range of eco-friendly cleaning products for the home that are simple, nont-toxic and incredibly versatile. These qualities are exemplified in 'The Concentrate' from the brand, which takes the form of a plant-based, multipurpose cleaner that may be used for everything from cleaning the bathroom to clothes and washing fruits and vegetables. The Concentrate is also used to make the brand's own All-Purpose Cleaner, Streak-Free Cleaner, Bathroom Cleaner and the Foaming Wash.
As well as being able to pick up full- and travel-sized individual products and refills from Branch Basics, conscious consumers may also opt to invest in starter kits that provide a range of bundled basics for cleaning the home in a healthful way.
As well as being able to pick up full- and travel-sized individual products and refills from Branch Basics, conscious consumers may also opt to invest in starter kits that provide a range of bundled basics for cleaning the home in a healthful way.
Trend Themes
1. Eco-friendly Cleaning - Companies can market non-toxic and versatile cleaning products for environmentally conscious consumers.
2. Plant-based Formulas - The use of plant-based formulas for cleaning products provides an opportunity for differentiation and eco-friendly marketing.
3. Starter Kits for Bundled Basics - Offering starter kits that provide a range of bundled basics for cleaning the home in a healthful way can entice more environmentally conscious customers.
Industry Implications
1. Cleaning Products - Environmentally-friendly and multipurpose cleaning products that utilize plant-based formulas provide a disruptive innovation opportunity for the cleaning products industry.
2. Eco-friendly Products - Non-toxic cleaning collections are a strong addition to the market for eco-friendly consumer products.
3. Subscription Services - A subscription service that delivers eco-friendly cleaning products to consumers can provide a convenient and sustainable opportunity for cleaner homes and environments.
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