This Jordan Eclipse Supermoon Pack Commemorates the Lunar Event
Charlotte Joyce Kidd — September 29, 2015 — Fashion
References: oneness287 & hypebeast
This Jordan Eclipse Supermoon collection was a surprise release coinciding with the super blood moon lunar eclipse of September 2015.
The Jordan Eclipse Supermoon pack includes three new colorways. The most fitting to the lunar eclipse is a black and midnight navy shoe with a white sole. It mimics the color palate of the white moon floating across a dark fall sky. However, considering that this lunar eclipse was also a blood moon, the black and university red colorway is also appropriate. Containing a bright, zigzag pattern, it celebrates the unusual explosion of color of the super blood moon lunar eclipse. The final color scheme is done in Mid Navy/Infrared 23.
This was a perfect opportunity for the Air Jordan Eclipse to capitalize on the coincidence of their branding with a newsworthy world event, and the Air Jordan Supermoon pack does just that.
The Jordan Eclipse Supermoon pack includes three new colorways. The most fitting to the lunar eclipse is a black and midnight navy shoe with a white sole. It mimics the color palate of the white moon floating across a dark fall sky. However, considering that this lunar eclipse was also a blood moon, the black and university red colorway is also appropriate. Containing a bright, zigzag pattern, it celebrates the unusual explosion of color of the super blood moon lunar eclipse. The final color scheme is done in Mid Navy/Infrared 23.
This was a perfect opportunity for the Air Jordan Eclipse to capitalize on the coincidence of their branding with a newsworthy world event, and the Air Jordan Supermoon pack does just that.
Trend Themes
1. Surprise Releases - Opportunity for brands to create buzz and excitement by launching unexpected products or collections tied to special events or occasions.
2. Lunar-inspired Designs - Growing demand for products that draw inspiration from celestial events and incorporate lunar themes into their design.
3. Limited Edition Packs - Increasing popularity of exclusive and limited edition product releases that create a sense of urgency and exclusivity among consumers.
Industry Implications
1. Footwear - Footwear brands can leverage surprise releases and lunar-inspired designs to create unique and highly sought-after sneakers.
2. Fashion & Apparel - Fashion and apparel companies can explore limited edition packs with thematic design elements, catering to consumers' desire for unique and collectible items.
3. Marketing & Branding - Marketing agencies and branding experts can advise brands on leveraging special events and unexpected releases to generate buzz and create memorable brand experiences.
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