Frida Von Fuchs’s Eclectic Visual Identity is Chic and Kooky
Farida Helmy — May 26, 2014 — Art & Design
References: jonogarrett & thedsgnblog
You know you have a winner in the branding world when you create a charming and eclectic visual identity that people not only remember, but think of fondly—or are amazed by as is the case with this stunning work.
Creating everything from the branding to the chic kooky illustrations of the women and fox and the print design work, designer and illustrator Jonathan S. Garrett did a fabulous job creating this eclectic visual identity for Berlin-based Frida von Fuchs.
“Frida is a character who nobody ever sees, but she’s always looking out for your best interests. Like the name and logo suggests, she’s a bit a spectre – a hybrid of woman and fox,” says Garrett.
For a corporate identity, Frida von Fuchs’s new look is fun and achingly hip. But it has to be – it’s a design agency that works with creatives and artistic people in different fields.
Creating everything from the branding to the chic kooky illustrations of the women and fox and the print design work, designer and illustrator Jonathan S. Garrett did a fabulous job creating this eclectic visual identity for Berlin-based Frida von Fuchs.
“Frida is a character who nobody ever sees, but she’s always looking out for your best interests. Like the name and logo suggests, she’s a bit a spectre – a hybrid of woman and fox,” says Garrett.
For a corporate identity, Frida von Fuchs’s new look is fun and achingly hip. But it has to be – it’s a design agency that works with creatives and artistic people in different fields.
Trend Themes
1. Eclectic Branding - Opportunity to explore unique and unconventional brand identities that stand out in a crowded market.
2. Illustrative Design - Opportunity to incorporate visually stunning illustrations into brand identity and design.
3. Hybrid Characters - Opportunity to create fun and imaginative brand mascots that blur the line between human and animal.
Industry Implications
1. Design Agency - Opportunity for design agencies to offer clients unique and memorable branding that sets them apart from the competition.
2. Creative Services - Opportunity for creative services such as marketing and advertising to utilize visually striking brand identities to engage audiences.
3. Fashion and Beauty - Opportunity for fashion and beauty brands to incorporate whimsical and eclectic elements into their branding to appeal to younger, trendsetting customers.
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