eBay Tries to Woo Christmas Resellers and Savvy Shoppers
Alexandra Choli — January 25, 2009 — Marketing
Auction giant eBay has launched a series of innovative posters inspired by the joyful Christmas spirit--and the inevitable slew of unwanted gifts being put up on the online auction block. Each of the three thought-provoking pictures--Noel, Lounge and Toy Train--depicts a neat room of a house with minimal furniture.
The furniture, however, is surrounded by an overwhelming number of photos which replace the presence of all possible items ordinarily found in these places, from cutlery and clothes to the Christmas tree and, of course, the presents. More ads are reportedly on the way, but this is still truly an inspirational viewpoint of the auctioning business.
I only hope it is not a glimpse into our recession-driven future--a future when all things will be luxuries to daydream of through a set of photos rather than tangible items.
The furniture, however, is surrounded by an overwhelming number of photos which replace the presence of all possible items ordinarily found in these places, from cutlery and clothes to the Christmas tree and, of course, the presents. More ads are reportedly on the way, but this is still truly an inspirational viewpoint of the auctioning business.
I only hope it is not a glimpse into our recession-driven future--a future when all things will be luxuries to daydream of through a set of photos rather than tangible items.
Trend Themes
1. Hopevertising - eBay's innovative posters inspire optimism and highlight the potential of the auctioning business.
2. Reselling Culture - The rise of reselling platforms like eBay indicates a growing trend of selling unwanted gifts and unused items.
3. Virtual Consumerism - The shift towards visual representations of products highlights the potential for a future where tangible items are replaced by digital images.
Industry Implications
1. Online Auctions - eBay's hopevertising campaign suggests opportunities for innovation in the online auction industry.
2. Resale Marketplaces - The rise of reselling culture presents opportunities for disruption and innovation in the resale marketplace industry.
3. E-commerce - The growing trend of virtual consumerism calls for innovative approaches in the e-commerce industry to cater to this shift towards digital experiences.
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