Song for The Mute & NOTHING Created 'Eat, Sing, Drink, Recover'
References: nothingofficial & hypebeast
Song for The Mute and NOTHING worked in collaboration on the graphic-informed Eat, Sing, Drink, Recover collection. The two Australian fashion brands share an admiration for Asian food and beverages and translated that onto the apparel options in a playful way. The latest capsule features Australian-made styles using traditional Japanese textiles -- this includes silhouettes such as pants, caps, sweaters and tees. All of the pieces are adorned in visuals and verbiage with examples that read "COME DRINK WITH ME" and "SONG PHO THE MUTE."
Additional details include Japanese characters and branding accents that reference both labels. A standout graphic showcases a dragon coming out of a bowl of Vietnamese pho. The joint Eat, Sing, Drink, Recover collection dropped on November 29th.
Additional details include Japanese characters and branding accents that reference both labels. A standout graphic showcases a dragon coming out of a bowl of Vietnamese pho. The joint Eat, Sing, Drink, Recover collection dropped on November 29th.
Trend Themes
1. Asian Food-inspired Fashion - Opportunity to create clothing collections that fuse Asian food and fashion in a playful and visually appealing way.
2. Graphic-informed Apparel - Opportunity to incorporate visually striking graphics and playful verbiage into clothing collections for a unique and eye-catching aesthetic.
3. Japanese Textile Influence - Opportunity to utilize traditional Japanese textiles in clothing design to create unique and culturally influenced styles.
Industry Implications
1. Fashion - Disruptive innovation opportunity for clothing brands to explore new themes and cultural influences in their designs.
2. Food and Beverage - Opportunity for food and beverage companies to collaborate with fashion brands to create products that bridge the gap between food and fashion.
3. Textile Manufacturing - Opportunity for textile manufacturers to market traditional Japanese textiles to the fashion industry for use in clothing collections.
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