The Go Plate Wins Today's Cheese Award
Alex Covert — December 3, 2007 — Lifestyle
References: thegoplate & trendhunter
The Go Plate is a plastic plate that rests on the user's beverage, allowing them to hold their food and drink in one hand while the other is free to do whatever hands do. The plate can accommodate bottles, cans, or cups. No more finding an out-of-the-way, flat spot for your frosty adult beverage.
Implications - Portability is a necessity in today's market, which is populated by portable consoles, cell phones, laptops and more mobile innovations. Thus, even companies not involved in the technology industry are being called to incorporate an element of mobility in their products. Consumers can appreciate this because in today's chaotic society, the average adult is always on the go.
Implications - Portability is a necessity in today's market, which is populated by portable consoles, cell phones, laptops and more mobile innovations. Thus, even companies not involved in the technology industry are being called to incorporate an element of mobility in their products. Consumers can appreciate this because in today's chaotic society, the average adult is always on the go.
Trend Themes
1. Portable Food and Beverage Accessories - The rise of portable electronics has sparked a demand for portable accessories that can provide convenience and functionality to consumers on the go.
2. Integration of Mobility in Non-technology Industries - Companies across various industries are recognizing the need to incorporate portable and mobile features into their products to cater to the fast-paced lifestyles of consumers.
3. Cross-industry Collaboration for Innovative Solutions - Collaboration between technology companies and non-technology industries offers opportunities to create disruptive innovations that combine convenience, functionality, and mobility.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can explore the development of portable accessories that enhance the experience of using portable devices on the go.
2. Food and Beverage - The food and beverage industry can innovate by creating portable food trays and drink holders that cater to the needs of busy consumers who multitask.
3. Manufacturing and Product Design - The manufacturing and product design industry can provide expertise in developing and producing portable solutions that offer convenience and mobility across multiple sectors.
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