Raf Simons Unveils an Eastpak Collaboration for the FW20 Season
Raf Simons launches an Eastpak collaboration collection designed for the Fall/Winter 2020 season. The main inspiration behind the new drop is drawn from punk culture. The bags are detailed with a plethora of patchwork, D-rings, and white chains dangling to contrast against the gray base of the bags.
The designs are based on a neutral foundation of gray wool, constructing the crossbody bag, the daypack, and the backpacks. Details include the raw hemmed fabric scraps with slogans reading "SOLAR YOUTH" as well as "THEY CAN'T STOP US ALL." Additional accents that make up the bags include the "R" patch in chenille for textural contrast, patterned wool in a subtle manner -- these capture a collegiate theme rounded out by modern tailoring.
Image Credit: Eastpak
The designs are based on a neutral foundation of gray wool, constructing the crossbody bag, the daypack, and the backpacks. Details include the raw hemmed fabric scraps with slogans reading "SOLAR YOUTH" as well as "THEY CAN'T STOP US ALL." Additional accents that make up the bags include the "R" patch in chenille for textural contrast, patterned wool in a subtle manner -- these capture a collegiate theme rounded out by modern tailoring.
Image Credit: Eastpak
Trend Themes
1. Punk-inspired Bags - Punk-inspired bags, with patchwork, chains, and raw hemmed fabric details offer an opportunity to attract consumers looking for unique, bold, and rebellious fashion accessories.
2. Collaborative Collections - Collaborative collections create an opportunity for cross-industry partnership and design innovation, benefiting both fashion and bag industries.
3. Collegiate-themed Bags - Collegiate-themed bags fused with modern tailoring creates an opportunity for a new trend in the fashion and retail industry, targeting consumers looking for a mix of elegance, fashion-forwardness, and playfulness.
Industry Implications
1. Fashion and Accessories - The fashion and accessories industry can incorporate punk-inspired and collegiate-themed bags with modern tailoring, reflecting consumers' desire for uniqueness, boldness, and playfulness.
2. Bag Manufacturing - The bag manufacturing industry can develop partnerships with fashion designers and incorporate design insights in the manufacturing process for unique and creatively designed bags.
3. Retail Industry - The retail industry has an opportunity to showcase unique and exclusive collections of bags that incorporate innovation and creativity in their designs, targeting consumers looking for bold and fashion-forward accessories.
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