The Easton 'Skeet Ball' Ad is Smooth Marketing
Jordan Sowunmi — August 25, 2011 — Lifestyle
References: eastonbaseball & adweek
The Easton 'Skeet Ball' ad continues a newfound marketing success streak that began when the company released its "Ultimate Batting Practice" ad earlier this month. The ad featured controversial and confusing imagery, leaving viewers wondering if twhat they saw was authentic or purely camera tricks. The video immediately went viral and has amassed more than 2 million views on YouTube.
In the Easton 'Skeet Ball' ad, the company goes for the same viral attention previously received by featuring a regular guy engaging in an unusual game that blends skeet shooting with batting practice. Equipped with an Easton baseball bat, the batter has no problem smashing five baseballs in a row directly at the 'skeet,' each shot more impressive than the last.
The ad has potential to go viral for the same reason the Easton "Ultimate Batting Practice" ad did -- the 'is it or isn't it real' debate.
The Easton 'Skeet Ball' commercial is airing now.
Curious about the answer? View the commercial yourself and make a decision.
Implications - A company eager to increase brand awareness would be wise to invest in viral marketing. By establishing the brand as one that is willing to buck convention in favor of originality and creativity, the company shows a commitment to the avant-garde.
In the Easton 'Skeet Ball' ad, the company goes for the same viral attention previously received by featuring a regular guy engaging in an unusual game that blends skeet shooting with batting practice. Equipped with an Easton baseball bat, the batter has no problem smashing five baseballs in a row directly at the 'skeet,' each shot more impressive than the last.
The ad has potential to go viral for the same reason the Easton "Ultimate Batting Practice" ad did -- the 'is it or isn't it real' debate.
The Easton 'Skeet Ball' commercial is airing now.
Curious about the answer? View the commercial yourself and make a decision.
Implications - A company eager to increase brand awareness would be wise to invest in viral marketing. By establishing the brand as one that is willing to buck convention in favor of originality and creativity, the company shows a commitment to the avant-garde.
Trend Themes
1. Viral Marketing - An increasing trend in marketing where companies aim to create content that quickly spreads through social media, generating widespread brand awareness and engagement.
2. Controversial Imagery - A trend in advertising where companies use provocative or confusing imagery to capture viewers' attention and spark discussion.
3. Is It or Isn't It Real Debate - A trend in viral video ads that deliberately leave viewers questioning whether the content is authentic or staged, leading to increased engagement and sharing.
Industry Implications
1. Sports Equipment - Opportunity for sports equipment companies to create innovative and attention-grabbing ads that showcase their products in unique and engaging ways.
2. Advertising and Marketing - Opportunity for advertising and marketing agencies to develop viral marketing strategies that leverage controversial imagery and the 'is it or isn't it real' debate to create buzz for their clients.
3. Social Media Platforms - Opportunity for social media platforms to continue facilitating the spread of viral marketing campaigns by providing a platform for users to discover, engage with, and share viral content.
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