Diageo's Seasonal Cocktail List Includes Bourbon, Scotch and Rum Recipes
Jana Pijak — April 18, 2019 — Lifestyle
References: diageo
This selection of seasonal Easter cocktails from Diageo incorporates products from the spirits conglomerate's bourbon, scotch and rum brands. Consisting of a Bulleit Bourbon Lemonade from Bulleit, a Johnnie Walker Scotch & Soda and a Captain Morgan Captain & Ginger, this collection celebrates the coming spring season and fuses premium spirits with fresh and healthy ingredients.
Diageo's Bulleit Bourbon Lemonade is a recipe blending Bulleit Bourbon, fresh lemonade and a slice of lemon while its Johnnie Walker Scotch & Soda features a mix of Johhnie Walker Red Label Blended Scotch Whiskey, Club Soda and Lemon Twist. Lastly, the Captain Morgan Captain & Ginger cocktail combines Captain Morgan Original Spiced Rum with Ginger Ale and a lime wedge.
Focusing on simplicity and freshness, Diageo creates Easter cocktails that are both festive and accessible to amateur mixologists. The drinks are tasty, easy to create and make a seamless transition from spring to summer.
Diageo's Bulleit Bourbon Lemonade is a recipe blending Bulleit Bourbon, fresh lemonade and a slice of lemon while its Johnnie Walker Scotch & Soda features a mix of Johhnie Walker Red Label Blended Scotch Whiskey, Club Soda and Lemon Twist. Lastly, the Captain Morgan Captain & Ginger cocktail combines Captain Morgan Original Spiced Rum with Ginger Ale and a lime wedge.
Focusing on simplicity and freshness, Diageo creates Easter cocktails that are both festive and accessible to amateur mixologists. The drinks are tasty, easy to create and make a seamless transition from spring to summer.
Trend Themes
1. Seasonal Cocktails - Opportunity for bars and restaurants to create unique and festive drinks for different seasons.
2. Mixology Trends - Potential for new and innovative cocktail recipes using premium spirits and fresh ingredients.
3. Amateur Mixologists - Rise in interest and demand for easy-to-make cocktails that can be crafted at home.
Industry Implications
1. Beverage and Alcohol - Opportunity for alcohol brands to create seasonal cocktail recipes and promote their products.
2. Hospitality and Entertainment - Potential for bars, restaurants, and event venues to offer unique and festive drink options to attract customers.
3. Home Bartending - Demand for cocktail recipe books, home bartending tools, and online tutorials catering to amateur mixologists.
2.5
Score
Popularity
Activity
Freshness
