Earth Child by Jeskaa Designs Connects with Mother Nature
Sarah Robson — June 12, 2012 — Fashion
References: jeskaadesigns & bentrovatoblog
The Earth Child video by Jeskaa Designs features model Angie Purves from Viviens Model Management and styling by Bonnie Macloed. This is Jeskaa Designs’ first video for Ben Trovato, and it has a tribal and earthy feel. Bonnie Macloed has dressed the model in African-inspired tribal fashions that include bright animal prints, leather, feathered headbands and safari pieces. The idea behind the film is that the model gains confidence throughout the film as she becomes more connected with the earth and mother nature.
Throughout the video, the audience's ears are treated to Lebanese Blonde by Thievery Corporation and Cape Cod Kwassa Kwassa by Vampire Weekend. Jeskaa Designs is a photography and graphic design company from the Gold Coast in Australia. The company’s creative director is Jess Marshall, who launched into fashion photography five years ago.
Throughout the video, the audience's ears are treated to Lebanese Blonde by Thievery Corporation and Cape Cod Kwassa Kwassa by Vampire Weekend. Jeskaa Designs is a photography and graphic design company from the Gold Coast in Australia. The company’s creative director is Jess Marshall, who launched into fashion photography five years ago.
Trend Themes
1. Tribal-inspired Fashion - There is an opportunity for fashion companies to incorporate African-inspired tribal designs with sustainability and environmentalism.
2. Nature-themed Marketing - Companies can evoke nature and mother earth in their branding and marketing campaigns to appeal to conscious consumers.
3. Fashion in Film - There is potential for fashion companies to collaborate with filmmakers and videographers to create visually stunning campaigns.
Industry Implications
1. Fashion - Fashion companies can create eco-friendly and sustainable lines inspired by African tribal designs.
2. Marketing and Advertising - Brands can incorporate nature and environmental themes into their campaigns to attract consumers who prioritize eco-consciousness.
3. Film - Fashion companies can team up with filmmakers to showcase their brands in visually impactful ways.
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