The Earlham Cloud White by adidas Relaunched with a New Colorway
Elena Rahman — June 21, 2021 — Fashion
References: adidas & warsawsneakerstore
adidas released the Earlham Cloud White sneaker. Originally released in the 80s, the Earlham sneaker is one of the German brand's classic shoe models. Since its first launch, the Earlham shoe has undergone some significant model updates and design changes.
Back in 2019, the Earlham was brought back to some of adidas' collections, particularly the Gary Aspden Spezial. This time, the relaunch adds a modern, sleek style to the well-loved shoe. Made with a premium and soft leather upper, the classic Earlham sneaker features a new fresh colorway. Shoe lovers and adidas fans can now purchase the sneaker in a clean Cloud White colorway. The redesigned model is available for purchase through Warsaw Sneaker Store.
Image Credit: Warsaw Sneaker Store
Back in 2019, the Earlham was brought back to some of adidas' collections, particularly the Gary Aspden Spezial. This time, the relaunch adds a modern, sleek style to the well-loved shoe. Made with a premium and soft leather upper, the classic Earlham sneaker features a new fresh colorway. Shoe lovers and adidas fans can now purchase the sneaker in a clean Cloud White colorway. The redesigned model is available for purchase through Warsaw Sneaker Store.
Image Credit: Warsaw Sneaker Store
Trend Themes
1. Retro Sneaker Revival - Opportunity for shoe brands to bring back classic designs and modernize them for contemporary consumers.
2. Premium Materials - Increasing demand for quality materials such as soft leather elevating the perceived value of the product.
3. Limited Edition Colorways - Adding new colorways to classic sneaker models creates buzz and excites fans, driving sales.
Industry Implications
1. Fashion - Shoe brands can apply the trend of retro revival to other fashion items to appeal to vintage-loving consumers.
2. Retail - Retailers can curate their product selection to include limited edition and exclusive items to generate excitement and increase foot traffic.
3. Marketing - Marketing agencies can create campaigns aimed at sneaker collectors and enthusiasts to promote new colorways and collaborations.
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