E.a Kennedy's 'The Domino Theory' Captures Cuban Seniors
Emily Evans — August 29, 2011 — Pop Culture
References: behance.net & behance.net
Stumbling across E.A Kennedy's 'The Dominoes Theory' was a very pleasant surprise. The photos alone are quite captivating as they Cuban capture seniors citizens at play, but the message included beside these photos is even more poetic than the pictures.
Photographer E.A Kennedy points out that while these senior citizens are playing dominoes in Havanna, Cuba they surrounded by revolution posters and political publications, yet they put politics aside to play one of the nation's favorite games. This is truly a wonderful collection of photos with a great message of foregoing political differences in the name of the game.
Implications - Companies that incorporate political agendas risk offending consumers as politics will always be a touchy subject. Instead, companies should adhere to neutral opinions while promoting positive messages that all consumers can embrace at once. Just as these domino players play in harmony, companies should create products that allow consumers to do the same.
Photographer E.A Kennedy points out that while these senior citizens are playing dominoes in Havanna, Cuba they surrounded by revolution posters and political publications, yet they put politics aside to play one of the nation's favorite games. This is truly a wonderful collection of photos with a great message of foregoing political differences in the name of the game.
Implications - Companies that incorporate political agendas risk offending consumers as politics will always be a touchy subject. Instead, companies should adhere to neutral opinions while promoting positive messages that all consumers can embrace at once. Just as these domino players play in harmony, companies should create products that allow consumers to do the same.
Trend Themes
1. Neutral Opinion Advertising - Companies should promote positive messages that all consumers can embrace, while avoiding political agendas.
2. Multigenerational Entertainment - Creating products and experiences that bring people of different ages together, like the game of dominoes, can be a successful market opportunity.
3. Community Building Activities - Organizing events and activities that encourage people to put politics aside and connect through shared interests promotes unity and harmony.
Industry Implications
1. Advertising and Marketing - Companies can disrupt the advertising industry by embracing a neutral opinion approach in their campaigns, focusing on positive messaging that resonates with a wide range of consumers.
2. Gaming and Entertainment - Developing games and entertainment experiences that appeal to multiple generations can tap into a market niche and disrupt the traditional segmentation of entertainment offerings.
3. Event Planning and Community Engagement - Organizations that focus on creating activities and events that foster unity and bring people together across different backgrounds can disrupt traditional event planning approaches, offering unique experiences centered around shared interests.
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