Yorkdale's Dyson Demo Store Encourages Product Interaction
Jana Pijak — January 21, 2019 — Business
The Dyson Demo Store opened its doors last year inside Toronto's Yorkdale shopping center and encourages product interaction with a series of educational displays and product testing stations. Known for its premium range of next-generation vacuum cleaners, humidifiers and most recently, its Dyson Supersonic hairdryer, the brand appeals to both lovers of luxury and function with products that are well made, aesthetically pleasing and worth investing in.
Yorkdale's Dyson Demo Store spotlights how the brand's different products work to "solve real problems" and is described as "a place that brings to life the science and engineering at the heart of each machine."
Those looking to experience the new Dyson Supersonic hairdryer can book a session with an in-store stylist who will show them all that's innovative about the product whereas those looking to test a vacuum or another device can simply reserve an info session appointment spot online.
Yorkdale's Dyson Demo Store spotlights how the brand's different products work to "solve real problems" and is described as "a place that brings to life the science and engineering at the heart of each machine."
Those looking to experience the new Dyson Supersonic hairdryer can book a session with an in-store stylist who will show them all that's innovative about the product whereas those looking to test a vacuum or another device can simply reserve an info session appointment spot online.
Trend Themes
1. Product Interaction - Interactive displays and testing stations create a hands-on experience for customers to engage with products.
2. Educational Displays - The use of educational displays highlights the science and engineering behind the brand's products.
3. In-store Styling Services - The option to book a session with an in-store stylist adds a personalized touch to the shopping experience.
Industry Implications
1. Retail - The interactive home electronics boutique trend creates opportunities for retailers to enhance customer engagement and increase sales through immersive product experiences.
2. Consumer Electronics - The focus on educational displays and product testing stations in home electronics boutiques opens up avenues for innovation and differentiation in the consumer electronics industry.
3. Beauty & Personal Care - The introduction of in-store styling services for products like the Dyson Supersonic hairdryer presents potential disruptive innovation opportunities within the beauty and personal care industry.
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