The Dyson Corrale Uses Half as Much Heat as Its Competitors
Laura McQuarrie — March 10, 2020 — Fashion
The Dyson Corrale hair straightener is the newest innovation from the company that's designed to tackle heat damage. in the same way that Dyson disrupted the design of the conventional blow dryer with the release of its Supersonic, the new hair straightener boasts unique features that help it to straighten and style hair with 50% less heat than competitors.
One of the most unusual design features of the Dyson Corrale are its flexible manganese copper alloy plates, which are no thicker than a single human hair and gently hold hair rather than pressing it between plates. The name of the new Dyson hair straightener emphasizes this design detail, as it takes inspiration from a corral or enclosure.
The heated hair styling tool offers a variety of heat settings, some of which are even helpful for gently refreshing second-day hair.
One of the most unusual design features of the Dyson Corrale are its flexible manganese copper alloy plates, which are no thicker than a single human hair and gently hold hair rather than pressing it between plates. The name of the new Dyson hair straightener emphasizes this design detail, as it takes inspiration from a corral or enclosure.
The heated hair styling tool offers a variety of heat settings, some of which are even helpful for gently refreshing second-day hair.
Trend Themes
1. Low Heat Hair Styling - The innovation opportunity lies in developing more hair styling tools and products that use significantly less heat to prevent heat damage.
2. Flexible Plate Design - The innovation opportunity lies in creating more hair styling tools with flexible manganese copper alloy plates which are thinner and gentler on hair.
3. Second-day Hair Products - The innovation opportunity lies in creating more hair styling products and tools that cater to refreshing second-day hair.
Industry Implications
1. Hair Styling Tools - The hair styling tools industry can benefit from developing products with flexible plates and lower heat settings to help reduce heat damage and create more styling options.
2. Hair Care Products - The hair care products industry can benefit from exploring the development of products that cater to refreshing second-day hair.
3. Material Science Industry - The material science industry can benefit from researching and developing new, flexible materials that can be applied to hair styling tools and other hair care products.
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