Noble Denim is Bringing Custom Denim to the Masses with 'DYO Jeans'
Mary Van Puymbroeck — August 16, 2017 — Fashion
References: nobledenim & uncrate
'Noble Denim' is launching a feature that lets users create their own custom pair of jeans called 'DYO Jeans.'
This initiative is based on the custom denim service its Cincinnati store offers. Clients are able to come to the store and design a pair of jeans down to the rivets and button details. Noble aims to deliver hand-made, high-quality jeans. It specializes in selvage and raw jeans, so allowing its clients to customize the jeans before they even wear them makes for the ultimate personalized experience. Throughout the lifetime of these pants, they will fade and shape to the wearer's form and with DYO Jeans, this process begins before they first try them on.
With five different hardware options, four back patch designs to choose from and two unique silhouettes, there's sure to be a pair perfect for everyone.
This initiative is based on the custom denim service its Cincinnati store offers. Clients are able to come to the store and design a pair of jeans down to the rivets and button details. Noble aims to deliver hand-made, high-quality jeans. It specializes in selvage and raw jeans, so allowing its clients to customize the jeans before they even wear them makes for the ultimate personalized experience. Throughout the lifetime of these pants, they will fade and shape to the wearer's form and with DYO Jeans, this process begins before they first try them on.
With five different hardware options, four back patch designs to choose from and two unique silhouettes, there's sure to be a pair perfect for everyone.
Trend Themes
1. Custom Denim - The trend of customizable denim designs is disrupting the fashion industry by offering consumers the opportunity to personalize their jeans.
2. Personalized Fashion - The rise of personalized fashion trends is creating disruptive innovation opportunities for brands to offer customized clothing options that cater to individual preferences.
3. Handmade Quality - The growing demand for handmade, high-quality products is driving disruptive innovations in the fashion industry, such as Noble Denim's DYO Jeans, which allows customers to create their own unique pair of jeans.
Industry Implications
1. Fashion - The fashion industry is being disrupted by the trend of customizable denim designs, creating opportunities for brands to offer personalized and unique clothing options.
2. Retail - The retail industry can benefit from the trend of personalized fashion by incorporating customizable denim designs into their product offerings, providing a unique and tailored shopping experience for customers.
3. E-commerce - The rise of personalized fashion trends presents e-commerce platforms with disruptive innovation opportunities to develop online tools and platforms that enable customers to design and customize their own denim products.
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