M3TA's Dynamic Verification Makes NFTs Practical for Real-World Applications
Laura McQuarrie — November 5, 2021 — Tech
References: m3taverse.io & prnewswire
From art and games to sports memorabilia, NFTs are now being used to commodify digital objects in a way that allows their authenticity and ownership to be tracked—and M3TA's Dynamic NFT Verification aims to make these non-fungible tokens practical for real world applications.
As it stands, the digital assets that an NFT owner holds exist in a digital wallet, which makes them impractical to actually use. "We want to pull the NFT asset and proof of ownership into the real world - dynamically showing ownership status and any associated value that comes with owning the NFT. This opens up a lot of opportunity in next-gen marketing like gamified activations," says Tomas Siedleczka, M3TA founder and CEO, and former Salesforce VP.
As it stands, the digital assets that an NFT owner holds exist in a digital wallet, which makes them impractical to actually use. "We want to pull the NFT asset and proof of ownership into the real world - dynamically showing ownership status and any associated value that comes with owning the NFT. This opens up a lot of opportunity in next-gen marketing like gamified activations," says Tomas Siedleczka, M3TA founder and CEO, and former Salesforce VP.
Trend Themes
1. Dynamic NFT Verification - Innovative verification methods for NFTs, such as M3TA's Dynamic NFT Verification, are creating more opportunities for their real-world application.
2. Gamified Activations - The use of NFTs for gamified activations is an emerging trend that businesses can use to engage with their audiences and offer unique experiences.
3. Digital Asset Tracking - Creating a system to track the authenticity and ownership of digital assets, such as NFTs, can provide more transparency and security in the industry.
Industry Implications
1. Art - Verification and tracking of NFTs can offer art collectors and investors more confidence in their purchases and opens up new markets for digital art.
2. Gaming - NFTs can be incorporated into games to offer unique in-game items and experiences, driving engagement and potentially creating new revenue streams.
3. Sports Memorabilia - The use of NFTs to track and verify ownership of authentic sports memorabilia can revolutionize the sports collectibles industry and offer new opportunities for fans and investors.
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